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Description:

Yellow Play is a company, which is specialized in monetizing music in digital platforms.

Industry: Entertainment

Stage: Traction

Investment: LKR 10 Mn

Offered stake: 30%

Min. ticket: LKR 2.5 Mn

Expected ROI: 150%

Implied value: LKR 33.33 Mn

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English

Yellow play (the ‘Company’) is a company, which is specialized in monetizing music in digital platforms.
The Company plans to enter the market with its in-house music production, Sleeping Panda album. Sleeping Panda is a baby music album, which has a proven track record with a remarkable organic reach in digital music platforms.
In future, the Company expects to monetize more in-house and third party albums in platforms such as Spotify and Apply Music, utilizing their expertise.

All the revenues are expected to generated though digital platforms.
Majority of the cost will be on paid advertising.
The Company’s current financial requirement is LKR 10.0 Mn.
According to Discounted Cash Flow valuation methodology, Yellow Play’s post money equity value ranges between LKR 122.5 Mn and LKR 142.7 Mn.
Offered equity stake is 30.0% and expected ROI for the potential investor is 149.9%
Minimum investment is LKR 2.5 Mn.

One music album has been produced and tested in the market
The Company has been incorporated
The Company is ready with artists, digital marketing team and musical/recording equipment

Mr. Michael De Silva

Since his youth, music has been a part of his life's journey which sought a career as a professional guitarist, leading the renowned local band, Jamlab, and he is known to be one of the very few Live Music Producers in the country to achieve ample success in an EP release for 'Unscripted', another renowned local band in Colombo. He is also a B.A. and MBA qualified professional, who was one of the few selected participants for Marketing 3.0 Intersession headed by Philip Kotler. Before founding Yellow Play, his unique skillset led to a fulfilling career in media and communications, followed by brand marketing experience at Leo Burnett Sri Lanka, where he worked with a plethora of brands such as Sri Lankan Airlines, Commercial Bank, Dialog Sri Lanka and Ninewells. Mike De Silva now parlays his experience into Digital Audio Communication Strategy, where he is dedicated to creating effective brand building strategies that will position local talent and their music not just locally, but internationally as well.