Ambient Creations (“ACL”) is an outdoor advertising media firm, which entered the market with two state of the art transit advertising media products.
- Trackable bus screen advertising
- Trackable vehicle branding
Both the products of ACL are accompanied by custom built application software. Therefore, both of these advertising solutions,
- Are high cost effective due to their automated processes
- Provide more campaign analytics to the client
ACL holds 75 screens installed in buses (in Colombo district) and 125 more screen units in hand (needed for future expansions). Also, over 500 vehicles (tuks and cars) have registered with ACL for vehicle branding via its mobile application.
ACL is expecting to diversify in to more innovative outdoor advertising solutions in future.
- ACL is expected to remain at breakeven point during the first financial year.
- In long term, margins are expected to expand since most of the direct costs are periodic fixed costs.
- By penetrating the market eventually with innovative advertising solutions, the Company is capable of achieving an exponential growth in revenue over first four years.
- Accordingly, the revenue is expected to exceed LKR 150 Mn while generating a bottom line over LKR 50 Mn by forth year.
- According to Discounted Cash Flow valuation methodology, ACL’s post money equity value ranges in between LKR 65.0 Mn and LKR 78.3 Mn.
- The Company’s current financial requirement is LKR 12.9 Mn.
- The promoters are willing to offer 49% of a stake with 2 board seats for potential investors.
- Minimum investment is LKR 2.15 Mn.
- All the software are fully developed and tested.
- 75 Bus screens (In Colombo district) are operational and 125 units are ready to install.
- On boarded 9 clients in 2020.
- Waiting for working capital to resume operations.
Mr. Hewapathage Lakshith Samas
Over 7 years experience in advertising industry.
B.Sc. Degree in marketing management in the University of Kelaniya.
Capable of developing innovative ideas in marketing and advertising, considering the demands in the industry.
Mr. Lalindu Koralage
4 years experience in internal auditing.
B.Sc. Degree in finance in the University of Sri Jayewardenepura,
Skilled in multiple business related fields: finance, internal controls and IT
Industry: Advertising
Stage: Traction
Investment: LKR 12.9 Mn
Offered stake: 49%
Min. ticket: LKR 2.15 Mn
Expected ROI: 88%
Implied value: LKR 26.33 Mn